Breakfast and Business Networking Event at UMSL

Social Media is Growing

social_media_marketing21Facebook currently has 1.15 BILLION active users. That is more than the population of the U.S., Indonesia, Brazil, Pakistan and Russia COMBINED.  And almost as many people as are in China and India.

This is one of the striking statistics discussed this morning at a presentation led by instructor extraordinaire and Digital Media Marketing program chair, Perry Drake, on emerging technologies and media.

The UMSL Presentation

PrintFor those of you who are not acquainted with Perrry Drake, he is a UMSL graduate, current professor at UMSL, and former professor at NYU.  He specializes in Digital Media Marketing and his UMSL profile can be found HERE.

I want to include his information to convey to you just how much I was able to get out of this presentation.

The presentation began with a short YouTube video showing the remarkable trend of social media and it’s effects on commerce today. I’m not using the word remarkable lightly here.  The way the market is currently trending is remarkable in every way.  Statistics are growing at a rate faster than any before recorded.  As presented by Professor Drake, the amount of data compiled in just the year 2009 alone, was more data than has been recorded ALL years prior, combined.  Let me repeat that.. The amount of data compiled in just the year 2009 alone, was more data than has been recorded ALL years prior, combined.

Mobile, meaning use of a mobile phone for shopping and information searches, is rising at an alarming rate.  It is said that by the year 2015, there will be more mobile searches than those on a PC.

From mobile, we transitioned to data, or should I say the Data Revolution, and tools to help us harvest and understand the massive amount of data there is today.  Tools such as Radian6, Netbase, SAS, SSPS,, and more.  Some of these tools are free and some require a paid subscription service, but all have a unique and helpful feature (this alone was worth attending the presentation).

Overall the presentation seemed to be a huge success.  It was very helpful for myself, as I am sure it was for the other 45+ that were in attendance.

I also enjoyed the networking portion of the morning, as I got to see a member of my family, Pam Presgrave, and was able to meet other industry professionals.

Thank you again to Professor Drake and the UMSL business for hosting us this morning.  It was a great time!

This presentation only confirmed in my mind that I need to enroll in the Digital Media Marketing certification course program at UMSL.

The digital world is here and is only growing each year.

I , for one, don’t intend to be left behind.

Thanks for reading.

-Ryan Klaas


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